Munthor
We partnered with Munthor, the ethical food supplier, to help them create a brand identity that truly embodied their values and set them apart from competitors. The goal was to develop a cohesive visual language across all of Munthor's communications, from their website to marketing materials. The result? A fresh, modern brand that resonates with conscious partners and stands out in the crowded food industry.
The ethical food supplier that prioritizes sustainability and local support
Munthor is a global food supplier with a strong commitment to ethical and sustainable sourcing practices. Their goal is to provide high-quality products while promoting responsible agricultural practices and supporting local farmers. Munthor's focus on quality, sustainability, and ethical sourcing is what sets them apart from their competitors.
The two sides of Munthor
In our discovery session with Munthor, we identified several key brand traits essential to their identity. However, we also recognized that two distinct thematic areas needed to be balanced in the brand's design. The challenge was to create a brand that could embrace these two sides: to look professional, while also incorporating the caring features that are so fundamental to Munthor's core values.
Natural Geometry, the concept that elevated Munthor's brand
We proposed a solution we called Natural Geometry, incorporating natural elements to represent the more caring and sustainable side and a geometric aesthetic to convey professionalism and reliability. By combining features from the two sides of Munthor, we were able to create a unique and recognizable brand.
We took a minimalist approach when designing the brand elements, focusing on the logotype and typography. We used a palette that includes earthy tones to reflect the brand's focus on natural products and a geometric pattern to be applied to different materials.
We created these brand materials:
Website, Corporate video, Custom icons, Brochure, Business cards, Email Signature, Stamp, Letterhead
And the brand templates that the team at Munthor can update:
PowerPoint template, Product specification templates, Communication templates.
Crafting a meaningful logo
We recognized early on that Munthor's logo needed to stand out and break away from the common practice of pairing a wordmark with an accompanying icon, as many of their competitors had done.
The logo itself incorporates a symbol integrated into the letter R, which resembles a green sprout, and the letter T was also modified to match the R for visual consistency.
The end result is a unique and distinctive logotype that captures Munthor's brand identity.
A strong foundation for growth and impact
Our collaboration with Munthor has resulted in a brand identity that not only positions them for growth, but also aligns with their values and enables them to continue making a positive impact in the world of ethical food production.
To produce amazing results, you need a partner you can trust.
This project is the result of a powerful collaboration between our client's vision and industry knowledge and our design expertise.
If you're looking for a design partner, contact us and let’s create something amazing together.
