Munthor

Brand identity and website for the ethical supplier redefining food production

We partnered with Munthor, the ethical food supplier, to help them create a brand identity that truly embodied their values and set them apart from competitors. The goal was to develop a cohesive visual language across all of Munthor's communications, from their website to marketing materials. The result? A fresh, modern brand that resonates with conscious partners and stands out in the crowded food industry.

A man looking at the sky on a harvest land, wearing a t-shirt with the logo design of a food company
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Business cards design of an ethical, natural food company
A closeup of a woman harvesting prunes from a tree
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The ethical food supplier that prioritizes sustainability and local support

Munthor is a global food supplier with a strong commitment to ethical and sustainable sourcing practices. Their goal is to provide high-quality products while promoting responsible agricultural practices and supporting local farmers. Munthor's focus on quality, sustainability, and ethical sourcing is what sets them apart from their competitors.

Top view on agricultural harvest
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The two sides of Munthor

In our discovery session with Munthor, we identified several key brand traits essential to their identity. However, we also recognized that two distinct thematic areas needed to be balanced in the brand's design. The challenge was to create a brand that could embrace these two sides: to look professional, while also incorporating the caring features that are so fundamental to Munthor's core values.

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Natural Geometry, the concept behind Munthor's brand

Behind Munthor's brand is the concept of Natural Geometry that features natural elements to represent the more caring and sustainable side and a geometric aesthetic to convey reliability. By combining features from the two sides of Munthor, we were able to create a unique and recognizable brand.

After defining the brand, we designed a variety of materials, including a website, corporate video, brochures, business cards, email signatures, stamps, and letterheads. We also created templates that the team at Munthor can use to stay on brand, such as PowerPoint presentations, product specification templates, and communication letters.

Logo and brand geometric pattern of an agricultural company specializing in nuts
Close up of macadamia nuts with the color palette of a food company
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Brand color palette of a food company. The colors include shades of brown and greens
Custom icons tailored made for an agricultural company
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Desktop and smartphone design for an agricultural business
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Designing a distinct logotype

Munthor's logo aimed to stand out from competitors by avoiding the common practice of using a wordmark alongside a separate icon. Instead, the logo integrates a symbol directly into the letter "R," which is designed to resemble a green sprout. The letter "T" was also modified to align visually with the "R," creating a cohesive design. The final result is a distinctive logotype, combining a geometric typeface with a natural element, embodying the Natural Geometry concept.

Brand guidelines document with specifications on typography, color, photography style and patterns for an ethical food company
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A strong foundation for growth and impact

Our collaboration with Munthor has resulted in a brand identity that not only positions them for growth, but also aligns with their values and enables them to continue making a positive impact in the world of ethical food production.

Woman on a harvesting field with a shirt with a logo of a food supplier
Closeup of macadamia nuts, curated photography for a food company
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Closeup of a cardboard box with the stamp design of an ethical food company
A worker of an agricultural company looking at the camera with a relaxed pose
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An open laptop showcasing the website of an agricultural brand
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To produce amazing results, you need a partner you can trust.

This project is the result of a powerful collaboration between our client's vision and industry knowledge and our design expertise.

If you're looking for a design partner, contact us and let’s create something amazing together.

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