Nike data website
Nike is the world’s most popular footwear retailer, and a major manufacturer of sports equipment, employing about 76.700 people worldwide. With so many people involved in various jobs at the company, communication becomes essential.
The Nike team collaborates with employees in its official stores, sharing important sales data. We created a new experience to make that data clearer and more accessible.
The result is a highly interactive, responsive website, which translates into a greater interest in exploring the data and a better understanding of the information.
Working with raw data can be overwhelming
The team at Nike communicates regularly with the employees at their official retail stores, sharing important data about product performance and sales campaigns.
They collect the data using very detailed, thoughtful spreadsheets, to later share them as email attachments.
Although emails were a direct communication method, the recipients were not opening the spreadsheets.
We analyzed the system, and uncovered a few areas of improvement:
Mobile compatibility → Many recipients couldn't open spreadsheets on mobile devices.
Suspicious look → Users tend to unconsciously associate email attachments with malware.
Visual interest → When they did opened the spreadsheets, users found databases and tables lacking visual appeal, making data hard to understand.
By addressing these 3 areas, we increased the number of users who engaged and understood the data.
Reinventing the experience
Instead of relying on Excel, we created a website to present the data. This format allowed for better visualization and understanding of information.
Interactive elements, videos, and animations are strategically integrated to enhance the data, facilitating a deeper understanding of sales trends and performance metrics.
The website is responsive and adapts to every screen size, so it doesn’t matter if the users are accessing it from mobile or desktop devices.
The content structure of the website prioritizes user engagement
Homepage → Designed to get the user’s attention quickly, the page opens with a bold animated headline and a video. From top to bottom, content is organized from most to least relevant.
The store → On this page, the user gets a better idea about the distribution of the store. It features a map of the different areas and detailed photos.
Insights → Through animated graphics and videos, users can engage with the data that reads more like a story and less like a spreadsheet.
Collaborative efforts for perfect results
We developed wireframes, prototypes, and a comprehensive project approach document to ensure alignment among all team members. All stakeholders had the opportunity to test the website and content flow, enabling them to provide valuable feedback. These collaborative tools facilitated teamwork with the Nike team, streamlining the process of designing the website.
When data needs to speak human
We generate 2.5 trillion bytes of information every day. Data is constantly being extracted and analyzed but is worthless if we don’t communicate it correctly.
Nike's website exemplifies the transformative power of innovative data communication.
The responsive website not only captured the audience's attention but also fostered a deeper understanding and appreciation of insights.
To produce amazing results, you need a partner you can trust.
This project is the result of a powerful collaboration between our client's vision and industry knowledge and our design expertise.
If you're looking for a design partner, contact us and let’s create something amazing together.
