The new herbarium
Medicinal plants have been studied for their healing properties for thousands of years, with knowledge passed down through books called herbariums. Today, we have large quantities of data at our disposal, and scientific studies are published regularly, but they are often hard for non-specialists to understand. This project redesigns the traditional herbarium using digital media and data visualization to provide in-depth information on medicinal plants, making it accessible to the general public.
A modern take on traditional herbariums
We began this project by studying traditional herbariums and comparing them to modern ways of learning about plants. We found that while there is invaluable real-time information in databases, scientific papers, and online communities, nothing quite matches the simplicity and ease of use of the classic herbarium book.
Armed with insights, we charted a course for the new herbarium, guided by three key principles:
01. Provide deep-level information. Explain medicinal plants in-depth and in a comprehensive way, using real-time data and updated information.
02. Reach a wider audience. Renew the visual image of the traditional herbarium, to appeal to a wider, younger audience, with no expertise in scientific fields.
03. Help users learn something new. Explain processes and large amounts of information in a way that is clear and visual to facilitate understanding.
Typography treatment is key for comfortable reading on screens
The page grid is meticulously designed to provide a great reading experience. 3 different typefaces have been combined to establish information hierarchies and make the most out of the content.
The carefully selected color palette, custom-made icons, and curated images provide a delightful experience
Each chapter features a unique accent color inspired by the hue of the plant it represents, creating a vibrant palette. The bespoke iconography makes the content more appealing. The photography style has an organic feel and artistic intention, balancing the scientific content. Every image has been carefully selected and edited to match the aesthetic that the target audience appreciates most on social media.
Simpler, user-friendly information
Presenting too much content at once can be overwhelming. We layered the information, instead of forcing the user to absorb it all at once. We also used infographics, maps, diagrams, icons, and data visualization throughout the app, to make the transmission of knowledge more effective and inspiring.
A delightful way to discover the world of medicinal plants
This project has been carried out by the need to redesign the herbariums, as they have not evolved at the same time as technology. We firmly believe by mixing technology and knowledge, we can create amazing learning experiences.
To produce amazing results, you need a partner you can trust.
This project is the result of a powerful collaboration between our client's vision and industry knowledge and our design expertise.
If you're looking for a design partner, contact us and let’s create something amazing together.
